MASTERCLASSES
In addition to our 1:1 services, we also educate executive teams, leadership teams, and boards
on how to identify their personal brand, and communicate it with proven systems, and strategies
that result in #1 value positioning.
Our signature masterclasses are conducted in-person, and are fully immersive, interactive, and
personalised sessions designed for you and your team to be trained as an intimate group.
THE EXECUTIVE BRAND MASTERCLASS SERIES
Choose from one of our signature masterclasses below:
HOW TO COMMUNICATE YOUR
'SUPERSTAR' EXECUTIVE BRAND
WHO IS THIS FOR?
Corporate Executives | Executive Job Seekers
OVERVIEW
Are you where you want to be professionally? To succeed in today's competitive job market and build your desired career, you must promote yourself and ensure others recognise your unique skills and abilities. In this special executive communication workshop, you will learn how to define your career brand, imagine your future and employ concrete online and offline strategies to become a recognised corporate superstar.
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, CEO of Amazon
LEARNING OUTCOMES
♢ Audit your current brand and visualise your career goals.
♢ Understand the hidden job market and the strategies to get the best jobs.
♢ Developing an authentic superstar career brand that aligns with your strengths and career aspirations.
♢ Create a premium LinkedIn profile and headline that gets eyeballs.
♢ A networking strategy to take online relationships offline.
♢ How to confidentially attract job opportunities and recruiters.
♢ Get yourself noticed and make yourself valuable to your current organisation.
TAKEAWAYS
♢ LinkedIn Profile
♢ LinkedIn Headline
♢ Direct Message Scripts
♢ Direct Email Scripts
♢ LinkedIn Post Templates
♢ Social Media Calendar
♢ Networking Calendar
♢ Tools, Systems & Automation
DURATION
6 hours (1 day or 2 x ½ Day) with 1 hour prep workshop and assessments.
© All Rights Reserved
HOW TO COMMUNICATE YOUR
EMPLOYER OF CHOICE BRAND
WHO IS THIS FOR?
CEOs | Boards | Executive Teams | HR
OVERVIEW
A strong employer brand is essential for attracting and retaining the best talent. To be competitive, the skills and experience of employees are vital to your success. The cost of losing an employee is high, with the average cost of replacing a skilled employee at around x2 their annual salary. Our research at The Executive Brand shows that most employees develop a brand awareness of future employers 1-2 years before accepting a role. We also know that candidates research employers' Linkedin profiles before accepting or rejecting job offers.
The key metrics to judge your employer brand are employee churn and top talent offer acceptance rates. How are you fairing?
"If we win the hearts and minds of employees, we're going to have better business success." Mary Barra – General Motors Chairperson and CEO
LEARNING OUTCOMES
♢ How to create company brand awareness and trust with future and current employees
♢ Identifying your company's UVP for employees
♢ Identifying stories and content to match your employee avatar.
♢ How to activate your C-suite and executive teams as company ambassadors
♢ How to craft company and employee stories that celebrate the company and culture.
♢ How to implement an online to offline engagement strategy to create meaningful relationships and employer brand awareness.
TAKEAWAYS
♢ Employer Brand Profile
♢ Employer Brand Messaging
♢ Direct Message Scripts
♢ LinkedIn Post Templates
♢ Social Media Calendar
♢ Networking & Engagement Calendar
♢ Tools, Systems & Automation
♢ Trained company ambassadors
♢ C-suite communication plan
DURATION
6 hours (1 day or 2 x ½ Day) with 2 hours prep workshop with HR & Marketing.
© All Rights Reserved
HOW TO COMMUNICATE YOUR
INDUSTRY LEADER BRAND
WHO IS THIS FOR?
CEOs | Boards | Executive Teams | Founders
OVERVIEW
Becoming an industry leader means that you are not only regarded by peers and customers as a preferred partner, but you influence the direction of your industry; you are the brand others follow.
All industry leaders answer the following questions better than anyone else.
Why partner with you?
Why your product/service?
What benefit does it bring?
However, it would help if you also communicated what makes you stand out; that could be your big idea, the quality of your solutions, the impact of your culture, education, or your best practice.
"You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people." Herb Kelleher – Southwest Airlines Founder
LEARNING OUTCOMES
♢ How to create company brand awareness and trust with future clients & partners
♢ Identifying your company UVP for your avatar
♢ Identifying stories and content to match your customer avatars.
♢ How to activate your C-suite and executive teams as company ambassadors
♢ How to craft company and clients stories that celebrate the company and UVP.
♢ How to implement an online to offline engagement strategy to create meaningful relationships and brand awareness
TAKEAWAYS
♢ Company Brand Profile
♢ Company Brand Messaging
♢ Direct Message Scripts
♢ LinkedIn Post Templates
♢ Social Media Calendar
♢ Networking & Engagement Calendar
♢ Tools, Systems & Automation
♢ Trained company ambassadors
♢ C-suite communication plan
DURATION
6-hours (1 day or 2 x ½ Day) with 2 hours prep workshop with HR & Marketing.
© All Rights Reserved
HOW TO COMMUNICATE YOUR
THOUGHT LEADER BRAND
WHO IS THIS FOR?
Keynote Speakers | Non-Fiction Authors | Coaches | Consultants | Educators
OVERVIEW
A thought leader is someone who, based on expertise and industry perspective, offers unique guidance, inspires innovation, and influences others. Establish yourself as a thought leader by identifying your big idea, clarifying your expertise, communicating it effectively, and educating others.
"If your actions inspire others to dream more, learn more, do more, and become more, you are a leader." – President John Quincy Adams
"Don't die with your music still inside you" Wayne Dyer
LEARNING OUTCOMES
♢ Identify your message and breakthrough idea, and learn to talk about it in a way that sets you apart
♢ How to Grow your social media and online following
♢ Build your email list
♢ Overcome self-doubt and the 'imposter syndrome' that holds many talented professionals back
♢ Network online with peers, colleagues, and customers genuinely and authentically, even if you're an introvert
♢ How to launch a successful book, blog, or podcast
TAKEAWAYS
♢ LinkedIn Profile
♢ LinkedIn Headline
♢ Direct Message Scripts
♢ Direct Email Scripts
♢ LinkedIn Post Templates
♢ Social Media Calendar
♢ Networking Calendar
♢ Tools, Systems & Automation
DURATION
6 hours (1 day or 2 x ½ Day) with 1 hour prep workshop and assessments.
© All Rights Reserved
