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	<title>The Executive Brand Blog &#187; Personal Branding</title>
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	<link>http://www.theexecutivebrand.com</link>
	<description>Bold, authentic, audacious career branding for next generation executives. Advice on resumes, cover letters, bios and web resume portfolios</description>
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		<title>Facing Facts</title>
		<link>http://www.theexecutivebrand.com/2010/02/20/facing-facts/</link>
		<comments>http://www.theexecutivebrand.com/2010/02/20/facing-facts/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 10:00:48 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[Prepare Yourself]]></category>
		<category><![CDATA[Thinking the right way]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Presentation]]></category>
		<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[Strategic Thinking]]></category>

		<guid isPermaLink="false">http://www.theexecutivebrand.com/?p=743</guid>
		<description><![CDATA[Some people have a knack for walking into roles for which they are, on paper at least, entirely unqualified. Passion and wanting it so much it hurts, as any failed Australian or American Idol contestant can tell you, doesn&#8217;t make it happen for the rest of us. I&#8217;ve seen hundreds of people over the last [...]]]></description>
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<p>Some people have a knack for walking into roles for which they are, on paper at least, entirely unqualified.</p>
<p>Passion and wanting it so much it hurts, as any failed Australian or American Idol contestant can tell you, doesn&#8217;t make it happen for the rest of us.</p>
<p>I&#8217;ve seen hundreds of people over the last twenty years, desperate to get into a new job with greater responsibilities and excitement.</p>
<p>Take for instance, the eager, young up-and-comer, yearning to take on the manager&#8217;s role, disheartened by failure to snare it, yet not understanding that it was the lack of years, experience and maturity that was behind the ultimate decision.</p>
<p>Then there is the Executive Assistant, experienced in the art of managing corporate soirées, Board meetings, catered lunches and more with flawless perfection, who dreams of an event management role catering to people in their thousands, in cavernous rooms with hi-tech equipment. Time and again, her hopes are dashed as she is passed over for other candidates with a strong background in event management.</p>
<p>Most people fail to face the realities of the job search. Think about this critically. If you were hiring for say, a Chief Executive Officer for a global financial institution, would you select the twenty-two year old recent MBA graduate as the person to lead this world-leading institution? He or she may have the knowledge of contemporary business practices, but does he or she have the wealth of experience and knowledge that it has taken to reach that level over decades? That is experience and knowledge that no amount of classroom training can buy.</p>
<p>There&#8217;s nothing wrong with throwing your hat in the ring and hoping you may have a chance (as long as there&#8217;s nothing to lose like relying on the dream to feed your family and keep a roof over your head). It is also a good value proposition for you to work towards your goals; to see what you have to do to get where you want to go and then pursue it&#8230;whether it is training or following a strategic, planned career path. What is soul-destroying, is failing to face the facts about your candidacy and then, like those failed American or Australian Idol hopefuls, plunge into feelings of devastation, bitterness or anger.</p>
<p>How do you stand aside and look at yourself realistically?</p>
<p>For a start, look at the job description or criteria for the position you want so desperately.</p>
<p>If the job description indicates that the successful candidate should have five years of experience in senior management and you have only been acting in a team leader role three levels down, then chances are that your application will not come close to being seriously considered. No matter how wonderful your resume is and how much you have achieved in your short stints as a team leader.</p>
<p>If the job description indicates that the successful candidate should be a senior sales representative with a strong track record selling mainframes to multinational companies and you currently sell wine to the local liquor outlet, then the chances of getting your application considered are slim. It really doesn&#8217;t matter if you fulfil all the other criteria of being enthusiastic, client focused, well organised and able to service important customers if you cannot supply the two key ingredients of the job &#8212; being in the right industry, and having a track record of selling a specific product.</p>
<p>No-one is saying you shouldn&#8217;t have goals. No-one is saying that you can&#8217;t make a strategic career transition to where you want to go, and no-one is saying that you need to stay in the same job or industry forever. Dreams can come true, but they have to be supported by pragmatism and the willingness to face facts. Trying to squeeze your skills into a space that leaves no room for growth or movement can be every bit as disheartening as stretching them paper thin to reach boundaries that are beyond your reach.</p>
<p>Being realistic about the opportunities available to you right now, and establishing a vision and a plan for how to execute and achieve your long-term goals is the recipe for hope, optimism and ultimately, career success.</p>

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		<item>
		<title>It&#8217;s not over until an offer is made.</title>
		<link>http://www.theexecutivebrand.com/2009/12/04/after-interview-be-proactive/</link>
		<comments>http://www.theexecutivebrand.com/2009/12/04/after-interview-be-proactive/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 22:06:27 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[Prepare Yourself]]></category>
		<category><![CDATA[Thinking the right way]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Strategic Thinking]]></category>

		<guid isPermaLink="false">http://www.topmargin.com/blog/?p=439</guid>
		<description><![CDATA[The interview is over. Phew! What a relief! The hard work is done and now it is up to the &#8220;powers that be&#8221; to make a decision. You&#8217;ve done as much as you can do and now it&#8217;s just a waiting game. Really? You don&#8217;t have any niggling concerns about: That project that you really [...]]]></description>
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<p>The interview is over. Phew! What a relief! The hard work is done and now it is up to the &#8220;powers that be&#8221; to make a decision. You&#8217;ve done as much as you can do and now it&#8217;s just a waiting game.</p>
<p><strong>Really</strong><strong>?</strong> You don&#8217;t have any niggling concerns about:</p>
<ul>
<li>That project that you really wanted to mention but didn&#8217;t?</li>
<li>An example of your experience you just remembered that would have perfectly fit the interviewer&#8217;s question?</li>
<li>How you forgot to expand upon your capacity to travel or your flexibility?</li>
</ul>
<p><strong>If you think that the decision making is a &#8220;done deal&#8221; after interview, you&#8217;re wrong! The process is just beginning. You <em>do</em> have a chance to make it right.</strong></p>
<p>Immediately after interview, even if it is in the car in the parking lot, jot down some critical details while they are still fresh in your mind. Who was conducting the interview? Make sure you get the spelling right. Analyse your performance. What did you leave out? Is there something you could have improved upon or a better example you could have given? What are your impressions of the organisation and of the people who interviewed you?</p>
<p>When you get home review your notes and open your word processor. Write down the details of that project or that example that you wanted to mention, expand on your impressions, and get everything down in one document.</p>
<p><strong>You know what that document has become? It&#8217;s an extra chance to sell yourself; that&#8217;s what it is.</strong></p>
<p>It is also the fledgling stages of your thank you letter that will thank the interviewers for their time, while reinforcing your skills, solidifying your position, and expanding on how and why you are the best candidate for the role. Here&#8217;s an idea of what that letter could look like.</p>
<blockquote><p>Dear Mr Smith</p>
<p>Thank you for the opportunity to meet with you and John Carter yesterday morning. I enjoyed our discussion enormously and I was most impressed by the vision you have for XYZ Corporation&#8217;s continued prosperity. Further, I believe my experience to be an ideal match for your needs.</p>
<p>You mentioned that your current concern is deciding whether the company should solidify its position or take advantage of the current conditions to expand. I don&#8217;t think I mentioned during our discussion that I was instrumental in driving the successful merger of&#8230;.  Additionally, my experience in &#8230;.. would align itself well to meet the challenges you face in the short and medium-term.</p>
<p>A role of this nature requires an individual willing to travel. With my family now grown, I am free to travel extensively to unite all key stakeholders for a flawless project execution.</p></blockquote>
<p>A thank you letter such as this can make all the difference. The race for the right candidate is not over until the offer is made so you have ample time to put things right or elevate your profile.</p>

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		<title>Reputation Killers: A Personal PR Disaster</title>
		<link>http://www.theexecutivebrand.com/2009/11/27/reputation-killers-a-personal-pr-disaster/</link>
		<comments>http://www.theexecutivebrand.com/2009/11/27/reputation-killers-a-personal-pr-disaster/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 23:21:52 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Thinking the right way]]></category>
		<category><![CDATA[Strategic Thinking]]></category>

		<guid isPermaLink="false">http://www.topmargin.com/blog/?p=520</guid>
		<description><![CDATA[Your reputation is one thing you can&#8217;t buy, beg, borrow or steal. Your reputation is yours alone, built by your actions&#8211;how well you perform, how you treat those around you up-and-down the ladder, your intelligence and your ethics. Today, more than at any other time, your actions and deeds can be widely communicated through co-worker [...]]]></description>
			<content:encoded><![CDATA[
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<p>Your reputation is one thing you can&#8217;t buy, beg, borrow or steal. Your reputation is yours alone, built by your actions&#8211;how well you perform, how you treat those around you up-and-down the ladder, your intelligence and your ethics.</p>
<p>Today, more than at any other time, your actions and deeds can be widely communicated through co-worker complaints on Facebook, Twitter or blogs, through a forwarded email from a disgruntled colleague, or just simply by those who come across you every day and who have friends industry-wide.</p>
<p>Let&#8217;s look at a couple of reputation killers that despite some short-term gain on your part, may end up being long-term personal PR disasters.</p>
<ul>
<li>Cultivating a competing offer of employment to leverage extra money or responsibilities where you are.</li>
</ul>
<p>It may be quite clever to pull this off and you may pat yourself on the back if you managed to secure a &#8220;counter offer&#8221; to stay with your current employer. Ethically and as far as your long-term reputation is concerned, it&#8217;s a different story. You have used and abused your employer&#8217;s goodwill and you have wasted the time of recruiters and the resources of another employer to solidify your existing position.</p>
<p>Short-term as far as you are concerned, you&#8217;re smiling. You have either more money or a more prestigious role. How your current employer feels about being manipulated and forced into making a quick decision is anyone&#8217;s guess, although frankly if you&#8217;re still in that position 12 months from now, consider yourself lucky. From the recruiter&#8217;s and potential employer&#8217;s perspective&#8211;well your reputation has taken a big hit. If you think this is going to be forgotten and it isn&#8217;t really a big deal anyway, try applying for a job with the same recruiting firm or employer six months down the track and hope against hope you&#8217;re not unemployed when you&#8217;re doing so.</p>
<p>* Slacking off after giving notice.</p>
<p>Congratulations, you&#8217;ve found another job and you are currently serving out your notice with your existing company. Resist the temptation of tarnishing your reputation by slacking off, rubbishing the company to other employees and being an overall fun-loving distraction. Instead, continue to be a good employee; stay focused and work hard to the end. Your ethics, your ability to remain businesslike and earn the money that is being paid to you to do just that, will be the way you will be remembered. If you think that nobody will talk of how you confronted long-term enemies or &#8220;spilled the beans&#8221; by providing inside information to customers or suppliers, you are deluding yourself. Your reputation can be irrevocably damaged in serving out your remaining time.</p>
<p>Remember too, sometimes reference checks continue to be done after a job offer is made. Your reputation will be expanded upon through the eyes of others. Who will speak for you from the last job and what on earth will they say? A job offer can be rescinded right up to the day you start work if new and damaging information about you is uncovered.</p>
<p>Sustaining a successful career from teens to retirement takes more than being in the right place at the right time. Your reputation and your professional network are assets that will be most valuable to your career. It is in your interest to invest time and energy into both.</p>

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		<title>They&#8217;re just not THAT into you</title>
		<link>http://www.theexecutivebrand.com/2009/11/13/theyre-just-not-that-into-you/</link>
		<comments>http://www.theexecutivebrand.com/2009/11/13/theyre-just-not-that-into-you/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 23:50:53 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Prepare Yourself]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://www.topmargin.com/blog/?p=465</guid>
		<description><![CDATA[Imagine you were thinking about a kitchen renovation. To establish interest, you complete the online form to ask for a brochure that will encapsulate the company&#8217;s services and offerings, and perhaps showcase the company&#8217;s best projects so you can ascertain what sort of a job they&#8217;ll do for you. Imagine your horror the next day [...]]]></description>
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<p>Imagine you were thinking about a kitchen renovation. To establish interest, you complete the online form to ask for a brochure that will encapsulate the company&#8217;s services and offerings, and perhaps showcase the company&#8217;s best projects so you can ascertain what sort of a job they&#8217;ll do for you.</p>
<p>Imagine your horror the next day when you click on the &#8220;get mail&#8221; button on your email program and you see the beginnings of what ends up being a 32 minute download of one email from that kitchen company. They&#8217;re so excited to have your business, that they have bombarded you with information. A pictorial portfolio of kitchens they have designed since 1986, scanned testimonials from 30 happy customers, their terms, their procedures, their marketing brochures, current &#8220;specials&#8221;, a real-life project blueprint to describe the seamless execution of a recent kitchen project, and more. Oh so much more.</p>
<p>Are you happy to receive hundreds of pages of unsolicited documents, presentations and reports? After all, it was only the first approach to hear a little more and now you&#8217;ve received so much data you don&#8217;t really know where to start. In fact, it all seems rather hard doesn&#8217;t it? Perhaps you&#8217;ll revisit that later when you have the time to sort through it all. Or maybe not.</p>
<p><strong>You know something? Some jobseekers make exactly the same mistake.</strong></p>
<p>They are so excited about the prospect of that dream job that they want to impress just like that kitchen company. Why email &#8220;just&#8221; a resume and a cover letter when they could email pages of positive and praiseworthy testimonials from past employers? And their last performance appraisal (of course, don&#8217;t forget the chart legend that shows the reader what the numbers mean!). How could they possibly not send that PowerPoint presentation that became the global standard for the all the offices? That&#8217;s bound to impress! While they&#8217;re at it, scanned copies of recent training courses would be a good idea too wouldn&#8217;t it? Perhaps top it off with that brilliant 90-day plan that won kudos from management.</p>
<p>Stop the madness! Back away from the keyboard slowly.</p>
<p><strong>Think.</strong></p>
<p>The employer or the recruiter have not met you; frankly they&#8217;re just not THAT into you (at least, they&#8217;re not yet, but if you bombard them with information they didn&#8217;t ask for, they never will be!).</p>
<p>You are not doing yourself a favour by assuming that the potential recipient of this information is vitally interested in soaking you up like a sponge. In fact, isn&#8217;t it just a little bit arrogant to assume that the search consultant or hiring manager has nothing else better to do all day than to immerse himself with the splendour and wonder of you? Can you imagine if one in every ten applicants did the same thing? Would anyone <em>ever</em> get hired?</p>
<p>Or, would the search consultant simply look at that volume of information and, like the kitchen renovation brochures, just quickly lose interest and move onto the next candidate who was more considerate of the reader&#8217;s time?</p>
<p>Remember, as vitally interested as you are in a job and as much as you want it, your enthusiasm must be tempered with common sense and executed with business etiquette. If you&#8217;re good, you and your resume will shine without unsolicited and unwanted extras.</p>

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		<item>
		<title>Prepare yourself, or right wrongs</title>
		<link>http://www.theexecutivebrand.com/2008/08/19/prepare-yourself-or-right-wrongs/</link>
		<comments>http://www.theexecutivebrand.com/2008/08/19/prepare-yourself-or-right-wrongs/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 01:55:31 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[Prepare Yourself]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Presentation]]></category>

		<guid isPermaLink="false">http://www.topmargin.com/blog/?p=119</guid>
		<description><![CDATA[http://www.poynter.org/column.asp?id=34&#38;aid=147740 Great blog post on Ten Things Great Bosses should know. If you&#8217;re a manager then face your foibles and set them straight now. If you&#8217;re an up-and-coming leader make sure these become your mantra for success.]]></description>
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<p>http://www.poynter.org/column.asp?id=34&amp;aid=147740</p>
<p>Great blog post on Ten Things Great Bosses should know. If you&#8217;re a manager then face your foibles and set them straight now. If you&#8217;re an up-and-coming leader make sure these become your mantra for success.</p>

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