You’ve heard of Pink Ribbon Day, Red Nose Day, The Year of the Whale, Forest Awareness Week and so on. All of them very important in raising awareness for different causes.

Now there is one for the workers of the world. Yes folks, September is the official International Update Your Resume Month!

I know you may find it unusual, after all, it doesn’t have that emotional heart-string tug that comes with other events.

But think about it.

This is important, because it is for you. Too many of us (myself included) run on that daily treadmill. We go to work, we come home and we do it all again until the next day. If you’re truthful I think you’d probably say that it is rare that you reflect on your career journey, where you’re headed in the future and how you plan to get there.

In fact, isn’t it probably true that your next job will come from your current job driving you insane until you hit the job boards and start looking around in an act of desperation or defiance?

You know what happens then!

Inevitably you will see the job you want and it is a mad, mad scramble to put together your resume, remember your career achievements over goodness knows how long, and then collate it into some type of lucid structure. By the time you try and figure it all out (or get your resume written professionally), the job is long gone, and you trudge back to the treadmill.

So here is your challenge.

Support International Update Your Resume Month. Do it right now. Think about how you’ve made a difference in the past year and update your resume so that the job of a lifetime that is possibly about to be advertised tomorrow won’t pass you by.

This is your gift to you. And it is indeed a worthy cause!

The Reach Online Brand Calculator has assessed me (Gayle Howard), as being on the top of the “Digitally Distinct” tree. This is the nirvana of online identity meaning the first three pages of Google provide 80% on-brand, positive information.

So what about you? Before you are interviewed you can assume that recruiters and/or employers will Google your name.

What will they see? Digital Dirt such as an image on Flickr of you sleeping, dancing with a lampshade on your head or wearing an offensive t-shirt? Perhaps your next employer will find an insensitive comment about your past employer on an association forum?

Then again, you could be Digitally Disastrous: There could be nothing about you on the web; not a solitary piece of information about who you are. Depending on your level of experience, this could be a significant problem. Imagine a Chief Executive Officer who has never made a statement, spoken at a public event, or who has never been quoted in a magazine!

As a jobseeker there is a 90% chance you will be searched for digital dirt or information about you online. Whether you are digitally disastrous, digitally dabbling (sporadic pieces of information that do not provide a consistent picture of you) or digitally dissed somewhere, the idea now is to over-ride the negative with the positive. Lessen and counter negative perceptions with the new on-brand you.

Creating a new professional Linkedin Profile (along with Ziggs, Naymz, e-Cademy, Plaxo and more) has many advantages:

• Profiles are rapidly indexed by Google. When someone Googles your name the likelihood is that the social media profiles will pop up before anything else. It will be the presence you want people to see.
• Linkedin Profiles provide a definitive outline of what you stand for and what your current situation is. By letting people know you are available and looking for your next opportunity, you’ll reach recruiters and headhunters scouring the site for new talent.
• Linkedin Profiles allow you to re-connect or establish relationships with business professionals who are in the position to make something happen for you.

Linked-in Versus Traditional Résumés
The Linkedin profile is an online gallery of your experience and a powerful networking tool. It is shorter and uses different marketing and communication techniques. The Linkedin profile complements your job search through online identity raising and branding, but it is not used in place of a traditional résumé and cover letter.

Our solution to your needs:

OnBrand-ID Programs.

• UltraLink-ID: We create a Linked-in profile for you using a combination of your responses to our Linkedin worksheet and your existing resume.

• ID-Link: We strategise your presentation and produce a Linkedin presence for you from the resume we have already created. The result: a compelling online advertisement for your services.

• Cyber-ID: Your complete social media package includes the development of a Linkedin Profile and establishment of identities at the leading social media sites: Ziggs, Naymz and Twitter. We’ll even set you up on Twitter so you can follow recruiters, job search sites, human resources companies and job boards. Start “twittering” and build your band of followers too. You never know what connections you can make.

We are really excited about our solutions as they use the immediacy of technology and networking and provide a middle pricing structure for individuals with needs separate to the full-service resume development and personal branding programs. Check the details out now at www.topmargin.com/catalogue.html

via Predictions 2009: The year ahead in tech | Australian IT.

EVERYONE in the Australian IT business agrees this year is going to be a grinder.

Business bracing for a rough ride

The year ahead will be tough as the global financial crisis plays out, according to Australian IT’s Predictions 2009 report

All the chief information officers, analysts, influencers and tech vendors interviewed for The Australian IT’s Predictions 2009 special say the year ahead will be tough as the global financial crisis plays out.

Corporate IT budgets are under closer scrutiny than ever, consumers are spending less and money is hard to borrow. There are some lifelines floating about.

Vendors with a solid cost-reduction story willing to back their claims with insurance will get customers’ ears, Dell Australia-New Zealand managing director Joe Kramer says.

Many players are looking to the federal Government to prime the IT market and there should be some joy from that direction.

With the Gershon review of IT spending completed and its recommendations in operation, government coffers will reopen this year after their temporary freeze following the change of government and review last year.

IBM Australia chief Glen Boreham says banks are looking for much cheaper methods of carrying out their once-in-a-generation core banking application replacement projects and could turn to cloud computing.

IDC analyst Tim Dillon says noise is building in the local market around cloud computing but companies will spend more getting to grips with the concept than investing heavily in it.

The PC market will come under pressure, especially from corporates putting off hardware refresh cycles as long as possible, but the market will get a kick from the federal computers for high-school student program, as well as personal tax breaks.

Talent Talk: Conversation with résumé expert Gayle Howard | Destination Talent

I’ve been interviewed by Phillip Tusing of Destination Talent about writing your own resume, lying on resumes, video resumes, and more.

Here’s the text or click above to see the actual article.

Résumés have a special place in the recruitment industry. Databases are created to house them. Sophisticated technologies are designed to track them. Business models are built to harness and profit from them. Fortunes of Job boards are dictated by how many they can collect. Recruitment firms buy resumes, repackage them and sell at a higher price. Employers invest significant resources to get to the right résumés. On any given day thousands of résumés are exchanged, in the process lives are transformed and fortunes of companies altered.

Yet, no one with the task of creating or updating a résumé enjoys it. Riddled with flaws, its role in the hiring process is often misunderstood. Misinterpretation by employers and misrepresentation by job seekers is rampant. Yet no viable alternative is available, and the humble résumé continues to play a central role in our industry. We further explore the world of ‘résumés’ with career expert Gayle Howard.

DT:  It’s often said, ‘no one enjoys writing their résumé except, perhaps, professional résumé writers’, like yourself. Why is an integral part of everyone’s professional life – writing and updating a résumé -  such a chore and a difficult endeavor?
GH: Writing one’s own resume is difficult because it’s really hard for people to look at themselves with any degree of objectivity. Most people seem to suffer with inability to understand that while the resume is about you, it’s not written for you. There’s a huge difference there. Separating yourself from what you want to tell the employer and what the employer or recruiting firm needs to know is a differentiation that most people can’t really get their heads around. People think “This is important to me. I did my best work 20 years ago on that project”. The question though, is not what it means to you, but does the employer care what you did twenty years ago. People really struggle with that.

People also feel uncomfortable when they think they have to boast about themselves. Of course that shouldn’t be a consideration because there should never be anything written in your resume that you can’t prove by relating a specific and measurable example. People worry that others may think they are boastful and egotistical if they say “I am persuasive and influential and I have a can-do attitude”- and they are absolutely right! Who wants to read that sort of non-quantifiable run down of subjective attributes? Instead, what people need to do is show by example how they have used those skills or strengths to make a difference. If a person can show by deed and results, then he doesn’t need to appear boastful. Instead he’ll appear credible.

People often leave things until the last minute. It doesn’t occur to them to even have a resume until a job is advertised. Suddenly there is a massive knee jerk reaction to meet a self-imposed deadline which drives everyone mad! Things are left out, agonising is done and it’s so needless. If the document is kept up-to-date and tweaked as a career progresses then all of these knee jerk reactions won’t be needed.

DT: What factors drives your profession? Does demand spikes when times are hard? How big is the industry in Australia?
GW: Funnily enough, the life of a professional resume writer tends to go against the grain of the current economic conditions. When times are good and there are lots of jobs around and there are jobs for everyone, people tend to know that by reputation alone there is a good chance that a job will come along without much of an effort. In boom times many people just write their own resumes as they calculate that if they miss out on that job or project, there will be another around the corner. People are a lot more relaxed in good times for obvious reasons. However in economic downturns such as now, this is when things get competitive! C-Level and up are getting that uncomfortable feeling that if something hasn’t happened already, the axe may be just around the corner. People tend to look at friends or colleagues who have just been made redundant and realise these are the people they could be up against. It doesn’t take much to cause concern — a couple of interviews that go nowhere, or more important, no interviews for jobs they thought they’d be a “shoe in” for to make them think that perhaps they need to start putting their best case forward — starting with the resume.

The resume writing industry is very patchy in Australia and it’s important to look at the credentials of the writer and see samples, ask about process for the people who write for you. Some people start up a business from home having typed up a resume for the next door neighbour and call themselves a professional resume writer. Clearly unless the resume has the knowledge of careers and the business chops to be able to know instinctively what the key value propositions are for a client of a certain level and type, then the resume isn’t going to be brilliant and the client is not going to be happy. Most high level resume writers in Australia tend to have aligned themselves with their US counterparts in such associations as Career Directors International (www.careerdirectors.com) where there are established training courses, certification levels and ongoing interaction between professionals so that expertise can be shared. Despite resume writing being an unregulated sector, certifications are strictly and stringently evaluated through testing of knowledge, sample resumes, and the like and held against a very strict criteria. Like any professionals, it pays to do your research.

DT: What insights do you have on people who come to do up their resumes ? Does your service make a person looks better than he/she really is?  If so, is that unfair advantage for people who get professional assistance?
GH: As mentioned earlier, a resume should never be anything other than credible and authentic. I had a client many years ago — back in the early nineties when I first started, who, as I questioned him seemed to be able to do it all! You name it, he counted it as a skill. Clearly I was suspicious and questioned him on specifics (a key part of my questioning to this day) and that is where he floundered and realised that if someone really questions you deeply about something you know little about, you’ll look foolish and will have wasted everyone’s time. I don’t think it particularly had much affect on him though, because as he was leaving, he smiled and winked at me and said “I suppose I better get a wife and three kids in a hurry too”. (Evidently he thought being a family man would give him a leg up! )

Regardless, the resumes written by a good, competent professional résumé writer will be highly authentic but based on the information provided by the client. I never take “wishy washy” answers, so if someone says to me “I was involved in this fabulous change management program and it was so wonderful that the whole company was revolutionised”, then I’ll question them on that. What was your involvement specifically? (People often say they were “involved in” and did no more than eat the biscuits at the weekly meeting!). What part of the project did you assume ownership of? Did you lead a team? How many? The part you were overseeing, what was the hardest aspect of that? What obstacles did you meet along the way? What action did you take to overcome those problems? What were the results? Did you deliver as you expected? In the vast majority of cases, people back away from their grandiose claims as they can’t carry the story to interview, and of course, once they realise that the story they have while not “superhuman” status, is a good, solid and real representation of who they are and what they did, then we’re cooking—and its true!

DT: Research by Society for Human Resource Managers found 63% of job applicants lie on their résumés.  It’s hard to imagine that so many people would be willingly dishonest. Do you think a business culture and recruitment processes which expects people to be flawless is partly to blame? Why do we feel compelled to lie in our résumés?
GH: People are desperate to fulfil all the requirements of a job. They see something they want and they want to wrap their skills around it. I’ve seen people’s unrealistic assessments of their skills and abilities many times. From graduates who want to apply for senior management roles to people who tick off specific criteria and dismiss the major ones. I’ve often heard people say “I can do this job. I have excellent communication and interpersonal skills tick! I have good time management skills tick!  I have a team spirit tick! Oh this one – 15 years as a senior manager in the logistics division of a multinational company…… No, I don’t have that, but that’s the only thing I don’t have! Obviously that’s unrealistic, so when they realise they are missing out on something major the thought occurs to them that perhaps, if they fudge the truth, just a little….

The main area that people see of great concern and I think it’s something that has come from the recruiting sector is the need for education. Of course, it’s important and for some people: doctors, surgeons, lawyers and so on, it’s obviously a key qualification! But when you get a man or woman in their mid fifties who left school in the mid seventies and they’re worried to death that they don’t have an MBA or a degree when they came from a place and time when it didn’t happen so much, then people get very tempted to give themselves qualifications that don’t exist. In many cases employers and recruiters have specified an MBA is required, when it is clear that if a person has 30 years successful experience as an executive, they have every bit and more of that in their personal skill portfolio. So fear of not being accepted and missing out is what drives it.

DT: CV are essentially marketing documents. Most people indulge in selective truth telling, while omitting the blemishes.  One is unlikely to come across a résumé which list “weaknesses”.  Is this a good thing?  Is it your task to check the accuracy of your clients details?
GH: A résumé is not a document where you let it all hang out. I read a quotation the other day that said “An interview is a meeting of two people actively lying to each other”. While the prospective employee is putting his best foot forward, the recruiter or the employer is also not telling you about the despot that rules the department, how as a family owned company only the imbecilic sons are ever going to be the CEO, or how misery is rampant due to inept management. So it’s all fair in love and war. As a marketing document, it is not up to the prospective employee to divulge weaknesses, it is up to the smart assessment and recruiting practices of the HR department or the recruiting agency to uncover them through research, profiling tools and clever interviewing!

When I buy a can of Coke, I don’t see on the can — this is a very tasty drink, but some people don’t like the taste, it may rot your teeth if you’re not careful, and it makes you belch. That’s up to the purchaser to find out when they buy — or if they want to do a bit of research beforehand, they can find that out by asking people who may have tried it!

As mentioned before, I question my client until he or she pulls out clumps of hair — but I can be pretty sure at the end that I am representing my client with the truth as they see it. I am not investing in this person to join my company, so I don’t have the resources to do reference checks— this is all for the employer to check out. I can only assume that what the client tells me is true and if it isn’t, then people with the appropriate resources to invest in this person’s services will do their job properly so there are no surprises down the track. In most cases, the information is out there — often on the internet! (called digital dirt!)

DT· What are your thoughts on VIDEO résumés. Where do you fit them in the scheme of things?
GH: Video resumes as part of an overall portfolio are brilliant, but they’re not for everyone. For a lot of executive clients, I would say they are a must. Frequently senior executives are in the media or they have created CDs internally. If you can get your hands on videos, excerpt part of it, and present it along with the résumé, articles, photos of speeches and the like it is just such a powerful combination. I have a client at the moment who when any executive headhunter asks for his résumé, he says “Oh I’ll give you the link to my website, the résumé is there in downloadable form and you can see me and other articles and such”. In every case, the headhunter has raved about the presentation citing that it is so much easier to get a feel for the person when you see them talk and put a whole picture together. Video portfolios are not for everyone and the person needs to have confidence to carry it off. A YouTube clip shot with a mobile phone wearing PJs and a cat on your lap with a TV blaring on the background is definitely not the way to go! Nor is cutesy and funny “Please feed me” type things. Not funny, not cute.

DT: How important is a résumés in a world of LinkedIn profiles, Visual CV, blogs and various other forms of displaying/announcing your expertise, proliferating on the Internet? Do employers still preferred résumés and how relevant is CV in its current form (i.e. word doc)?
GH: The résumé still is the one thing that we just can’t yet do without and haven’t been able to do without for sixty years. Regardless of whether a person looks good on linked in, twitters every day, writes a blog, or is a personal recommendation from a respected person in the company, sooner or later someone is going to say “Could you send us your résumé”? I think that the résumé is a handy thing for an employer to have on file. Just in case the person is not all that is expected, it can be used in the company’s favour that they hold no liability as “That’s what he told us!”

Download the new Australia Salary Survey for 2009, all states, most major groups.

Jobspeed Salary Survey 2009.

Australian salary survey for IT workers has been posted. Seems a little low in some areas to me—particularly around the CIO, executive area. Could it be the global downturn?

Job ads at recession level

January 12, 2009 – 11:30AM

The number of jobs advertised dropped by nearly a third last year, putting the number of new positions added by businesses at “recession levels.”

The ANZ job advertisement survey showed that for the year to December the total number of job ads fell 30%.

For the month, they slumped 9.7%, the lowest since 1999, according to data from Bloomberg.

The increasingly weak reading on newspaper and online figures point to a higher unemployment rate this year as expected drops in consumer demand, business confidence and business activity take their toll. The December plunge is the eighth consecutive contraction of the gauge.

Last month there were an average of 190,661 job ads in print and online per week, down from an average of 211,199 in November. Job ads in trend terms edged down 5% in December, or 23.4% for the year.

“The rate of decline in job advertising intensified in the month of December, providing further evidence that the demand for new labour across the Australian economy is now at recession levels,” ANZ head of Australian economics Warren Hogan said in a statement.

Newspaper job advertising plummeted 13.9% in December to an average of about 10,100 a week, dragging down annual growth in the reading by more than half, Mr Hogan said.

Worst since 1975

“This is the weakest annual rate of growth in newspaper job advertising since the survey began in 1975, including both the economic recessions experienced in 1982 and 1991,” said Mr Hogan.

Internet job ads were off by 9.5% in December to an average of 180,500 per week, 28.1% lower than a year ago.

Analysts will get a more accurate picture of the job market when December unemployment figures are released on Thursday.

Economists foresee the jobless rate rising to 4.5% with 20,000 jobs lost, up from 4.4% as a slackening pace of business triggers more positions to be trimmed.

via ANZ data shows job ads at recession levels.

Here’s the document to read the whole story in PDF format. Used with permission from Thomas Shaw at http://www.shortlist.net.au

According to Thomas Shaw, Freelance IT consultant and the voice behind the new Recruitment Directory, the recruitment industry is in denial over being at risk of losing clients and candidates, breaching privacy laws and damaging the overall reputation of the profession as a result of widespread unsafe IT practices.

Shaw told Shortlist.net.au that following an extensive audit of 20 recruitment agency and job board sites, security gaps had been found in each one. “Most of the data we’ve found has been through Google searches” he assures those people concerned that ‘hacking’ techniques were used.

Some of the sensitive and highly troubling information he and his team uncovered included lists of current clients, roles being recruited and commission rates, open “test” sites for recruitment companies and job boards, unprotected online files and viewable candidate resumes, a job board credit card payment system, and a job board backup database with usernames, passwords and email addresses of all users.

Clearly this a frightening scenario for many job seekers who must assume that privacy would be of paramount concern to recruiting firms and job boards. How concerned are you about uploading your resume to a recruitment site? Do you take steps to remove address details and reference contact details?

CHRISTMAS HOLIDAY NOTE: Seasons Greetings to all our clients — past and future! Please note: the last day for new orders is Sunday December 7 2008. Until Christmas, we will be finishing existing orders only prior to taking a two-week break in January. We will be up and racing again on January 12, 2009.

Article here in The Age

Australians ‘working longest hours’

October 29, 2008 – 10:11AM

Australians work some of the longest working hours in the developed world, a study has found.

About one in five Australians, or two million people, work more than 50 hours a week, the University of Sydney study shows.

The study tracked 8000 workers over five years, through to the first half of the year.

Full-time employees work an average of 44 hours per week and about one in three people want to work less.

Despite the long hours, about 85% of workers have debts to pay, the report said.

Employment standards have also deteriorated, and many workers are worried about job insecurity and work-life balance.

One in three workers hold a job that does not give them the full protection of Australian labour law, the report said.

Head of the study Dr Brigid van Wanrooy said full-time and casual employees are under pressure in the workplace.

“It is not a simple case of casual employment is `bad’ and permanent employment is `good’,” Dr van Wanrooy said in a statement.

“Casual employees face job insecurity but many permanent employees work very long hours.

“All workers face trade-offs between control over working hours, security of employment and quality of work.”