What do Mel Gibson, Amy Winehouse, Robert Irvine, Brendan Fevola, and David Edmondson have in common? They all made bad choices that undermined or destroyed their careers, reputations and earning capacity. So why am I talking about celebrities and high-flyers and what does it have to do with you? It’s simple. If these people, leaders [...]

“It’s my age, that’s what it is”, Joan lamented. “I need to come to terms with the fact that I’m just of ‘that age’. No-one wants a person of my age in the workplace!” Joan is wrong. Sure, if she wants to be an actress in a teen comedy, yes that’s probably true. If she [...]

Your reputation is one thing you can’t buy, beg, borrow or steal. Your reputation is yours alone, built by your actions–how well you perform, how you treat those around you up-and-down the ladder, your intelligence and your ethics. Today, more than at any other time, your actions and deeds can be widely communicated through co-worker [...]

You’re big boys and girls. I really, really shouldn’t have to tell you this but before you go to put on that aftershave or perfume prior to your job interview, please don’t! Or at the very least if you’re going to give yourself a bath in the stuff, wash it off your hands. Seriously there’s [...]

Ever tried to create a custom name for your Linkedin profile and found it was taken? Here’s an idea, use your position title with your name. It helps differentiate you and stamps your brand at the same time. Instead of say, Linkedin/John Smith, try JohnSmith-CEO, or JohnSmith, Operations Manager, or JohnSmith, General Manager (Telco Multinationals).

The Reach Online Brand Calculator has assessed me (Gayle Howard), as being on the top of the “Digitally Distinct” tree. This is the nirvana of online identity meaning the first three pages of Google provide 80% on-brand, positive information. So what about you? Before you are interviewed you can assume that recruiters and/or employers will [...]