After an intense and extremely productive and exhilarating course of study, today I received recognition that I have now been awarded certification was a “Certified Reach Personal Branding Strategist” I’m absolutely thrilled to be now be officially recognised for a topic that I have long regarded as one of the most important emerging trends in [...]

Networking, and specifically online networking through social media is something so many get wrong. I cannot tell you the numerous invitations I have received to join a complete stranger’s network on Linkedin or eCademy, and for what? To boost numbers of friends and associates to show how many people he or she knows? In most [...]

Fascinating story about lipstick queen Poppy King here http://tinyurl.com/6qho7q from both a business and personal branding perspective. Poppy King was all about personal branding before it ever became a trend! Here’s an excerpt from the Age Newspaper 27th July 2008. “Then there’s Poppy herself, a head-turner even in New York where everybody looks as if they’ve [...]

Was just passed this link by a colleague of mine. http://www.spokeo.com/hr Googling job candidates just got easier for employers who can now gain access to 40 major networks such as MySpace and Linked in. If you ever said anything about your boss, your employment or your company that you wouldn’t like to be seen, it [...]

http://tinyurl.com/5pmk6s Just read a fascinating article about a drink driving case where social media helped convict a young man who was seen as less than remorseful for his drink driving offence following pictures considered as “mocking” his situation were uploaded on Facebook. A timely reminder: employers routinely view MySpace and Facebook and other social media [...]