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	<title>Comments on: Writing to press readers&#8217; &#8220;hot buttons&#8221;</title>
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	<description>Bold, authentic, audacious career branding for next generation executives. Advice on resumes, cover letters, bios and web resume portfolios</description>
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		<title>By: John Dulleck</title>
		<link>http://www.theexecutivebrand.com/2008/08/14/remember-who-you-are-writing-to/comment-page-1/#comment-14</link>
		<dc:creator>John Dulleck</dc:creator>
		<pubDate>Fri, 20 Nov 2009 07:18:08 +0000</pubDate>
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		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;It&#039;s all about you! RT @gaylehoward Writing to press readers’ “hot buttons” &#124; The Executive Brand Blog http://bit.ly/12fBGQ #CareerAdvice&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">It&#39;s all about you! RT @gaylehoward Writing to press readers’ “hot buttons” | The Executive Brand Blog <a href="http://bit.ly/12fBGQ" rel="nofollow">http://bit.ly/12fBGQ</a> #CareerAdvice</span></span></span></p>
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		<title>By: John Dulleck</title>
		<link>http://www.theexecutivebrand.com/2008/08/14/remember-who-you-are-writing-to/comment-page-1/#comment-15</link>
		<dc:creator>John Dulleck</dc:creator>
		<pubDate>Fri, 20 Nov 2009 07:18:00 +0000</pubDate>
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		<description>It&#039;s all about you! RT @gaylehoward Writing to press readers’ “hot buttons” &#124; The Executive Brand Blog http://bit.ly/12fBGQ #CareerAdvice</description>
		<content:encoded><![CDATA[<p>It&#039;s all about you! RT @gaylehoward Writing to press readers’ “hot buttons” | The Executive Brand Blog <a href="http://bit.ly/12fBGQ" rel="nofollow">http://bit.ly/12fBGQ</a> #CareerAdvice</p>
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