Bold, tell-it-like-it-is job search advice for executives and aspiring leaders - from multi-award winning resume writer and coach, Gayle Howard.

Branding: You Write it, You Own it

Posted July 23rd, 2008 Category: Personal Branding, Thinking the right way

http://tinyurl.com/5pmk6s

Just read a fascinating article about a drink driving case where social media helped convict a young man who was seen as less than remorseful for his drink driving offence following pictures considered as “mocking” his situation were uploaded on Facebook. A timely reminder: employers routinely view MySpace and Facebook and other social media to check out new employees. Be on brand constantly, watch what you say and remember the Internet is not the place to reveal secrets if you don’t want them found.

As the lawyer in this case said:

“If it shows up under your name you own it,” he said, “and you better understand that people look for that stuff.”

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